Giddy up: For her latest Ivy Park collection with Adidas, Beyoncé released a rodeo-themed campaign video that, like any good western, will put you on the edge of your
In the almost two minute promotion, which the brand posted to Instagram on Friday, viewers will find Paloma Elsesser model, musician Orville Peck, singer Snoh Aalegra and, of course, Queen Bey herself. Musician Monaleo and Emmy-winning actor Glynn Turman are also featured in the campaign.
But even with the star-studded cast, the collection remains the star. The video features denim corsets and matching leggings, Canadian tuxedos worn with embossed Ivy Park belt buckles, crystal covered cowboy hats and fringe masks that take bandanas to a whole new level. Those, and a pink and brown cow print workout set with matching opera style gloves. (Relaxed.)
The theme didn’t have much to do with the recent spike in Western-inspired productions (think: Dua Lipa’s music video for “Love Again”). Rather, according to WWD, the collection has been designed to highlight Black cowboys.
To show it off, Ivy Park posted a Instagram video earlier this week, which showed Turman and his granddaughter Melinda, wearing pieces from the collection while tending to horses on a ranch. “I’ve always loved horses since I was a kid,” Turman says in the video. “I used to go to Central Park to the stables and I would say to the man, ‘Hey, I’m going to shovel all that horse manure if you let me ride the horse for free. “” Turman – in addition to appearing in shows like Fargo, Thread, and How to get away with a murder – co-founded a free western-style summer camp for inner-city and at-risk youth with his wife Jo-Ann, according to the caption of the Instagram post. He also won the Roping Regional Team Finals in 1999, was inducted into the Western Heritage Multi-Cultural Museum Hall of Fame in 2011, and was instrumental in bringing the Black Rodeo to CBS on June 17 of that year. year.
The #IVYPARKRODEO collection is the second Ivy Park drop that Beyoncé orchestrated this summer. A swim collection, called #IVYPARKFLEX, launched on July 22. Likewise, the line – which included orange silk bikinis, nude mesh dresses, and baby tees – came with its own flair, including Chloe bailey, model Tabria Majors, and Jay Z.
While you wait #IVYPARKRODEO – which will, according to Instagram posts, launch at 2 p.m. EST on August 19 at adidas.com/ivypark – buy what’s left of the #IVYPARKFLEX collection, below.
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