Australian singer Sia Furler is hoping to create a “Siaverse” in the Opensea NFT Marketplace for fans to engage with her art.
Famous Australian singer Sia Furler is launching an NFT collection on Opensea in partnership with Sam Bankman-Fried’s FTX. Sia chose FTX because of its philosophy, but is platform independent. Bankman-Fried announcement collaboration via his Twitter account. Sia hopes to be able to share NFT projects with her fan base and get them to vote on the songs she writes as she joins the Web 3.0 movement by creating her own “Siaverse”. She thinks it’s fun and a new way to create art. You have to download Metamask, create a Metamask wallet and load it with Ethereum. Then, you have to create an account on Opensea and link it to your Metamask wallet. She wants to use the platform to share gifts with her fans. She recently hosted the launch of her NFT project on December 4, 2021, where she performed a song she wrote that morning.
NFTs foster deeper relationships between artists and fans
NFTs have huge potential for the music industry, but more so for established artists who have already built relationships with fans. Major artists like Doja Cat, Lil Nas X, Kings of Leon have already released their works as NFT, while Sony Music and Eminem have invested in an NFT market called MakersPlace. The Dallas Symphony Orchestra recently put up for sale NFTs that commemorated the performances of Austro-Bohemian composer Gustav Mahler to help musicians at the Met Opera who had been out of work survive the pandemic.
Concert tickets, live interview streams, digital art, sound clips, and rare albums can all be created as NFT. NFTs give all distribution rights and ownership to an artist. NFTs can help fans build deep relationships with artists through Discord, or simply through a concert ticket showing steadfast proof of concert attendance or a unique curiosity. It cuts out middlemen like record companies and streaming platforms.
Music streaming platform defending decentralized art
Audius is a pioneering music streaming company in the Web 3.0 era. Audius is a decentralized music streaming platform based on the Solana blockchain. It is owned by the community and is controlled by artists. Artists receive 90% of sales revenue, but the platform is not cut. Artists can offer content for free, receive one-time payments to unlock all content, or sell their songs as NFT. Audius rewards artists with audio tokens for achievements such as trending tracks.
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