Almost a decade after the second installment of Greenhouse effect rampaged across the world, Asher Roth is back today with the long-awaited third volume of the anthology.
Created as a concept album, Asher stars in the album as a professor of horticulture at the University of the College. “The band is a rap opera, in a way,” he said in a press release. “About a professor at the University of the College who teaches horticulture. A few students, looking at his long hair and Birkenstocks, assume he can teach them how to grow pot. So he does. Eventually, the greenhouse is broken into by a few children who steal the crop to sell it but eventually get caught by a police officer – who is a former student in the teacher’s class who was never able to learn how to grow up. The cultivated pot is actually magical and creates a portal to the world of abundance, but only when smoked by a benevolent soul. If it were smoked by a rotten apple, the world as we know it would erode.
The idea for this rap opera emerged during the pandemic, when Asher began sharing acapella clips with his fans on Discord, allowing his fans to create their own beats to his lyrics. Asher would then listen to the live submissions on his Twitch channel and rank his favorites. This experience, which lasted more than 20 weeks, essentially turned into Greenhouse effect Vol. 3. With 15 songs and 12 different producers, Asher enlisted the help of Marcus Smith, Tracee Shade and more to tell his story. To retain fans until the album’s release, Asher Roth also released the GEV3-piece last week, a three-pack of new fan-produced songs featuring “Snazzy Kat”, her latest single.
Check out the new project in its entirety below: